Mackenzie consulted for Allan Woods Flowers’ new 2026 Valentine’s Day collection, helping with the branding, name development, Art Directed the photo and video shoot and acted as the temporary Digital Marketing Manager. She created a digital campaign, designed content for social media, drafted captions for Instagram, tracked metrics and interacted with outbound strategy, and stayed up-to-date with Instagram trends.

Mackenzie continued to consult the team at Allan Woods Flowers by developing comprehensive brand guidelines and best practices, led digital event management support, finalized post-production content and the content calendar after the Valentine’s Day collection was finalized.

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