Creative Archive
This creative archive, walks you through 10+ years of my work focusing on: digital strategy, social media content, communications, earned media, brand cohesion and growth, photography, and videography.
Creative Archive
I am a mission-driven Digital Director and communications professional with more than 10 years of experience in digital communications across global environmental, progressive faith-based organizations, and consulting. I bring a distinctive, human-centered perspective to content creation and I am passionate about using storytelling to advance advocacy, equity, and social change.
In addition to my professional advocacy work, I worked developing a brand identity and digital strategy for local Washington, DC florist, Allan Woods Flowers. Here I worked directly with event planners while developing high impact and exceptional content. I am currently building my own presence as a content creator on TikTok and Instagram (@kenzeecreates) and I use this as a way to trendforcast and to stay up-to-date on platform updates for my clients’ benefit and for myself. Given my expertise to build, develop, and scale brands and organizations, I have developed strong video-editing skills, a keen understanding of platform trends and audience behavior, and the ability to create engaging content that supports sustainable audience growth.
Previous Projects
Social Media
Successful digital campaigns including social media and email marketing, high-impact paid advertising, metric tracking, and strategic influencer partnerships advancing advocacy efforts.
Communications
Securing earned media, pitching news outlets, leading press conferences, and shaping narratives around the mission, values, and impact of the individuals and organizations represented.
Developing distinctive brand voices and tones, creating cohesive brand kits, defining visual identities, establishing messaging frameworks, and ensuring consistency across digital, print, and campaign communications.
Branding
Writing
Crafting compelling copy, developing persuasive messaging, writing editorial and campaign content, and adapting voice and tone across platforms, audiences, and organizational goals.
Digital Strategy Implementation
That works!
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Audit current digital platform, find gaps, & identify growth plan.
Strengthen social media presence & engagement by defining clear targets, trend forecasting/market research, and partnerships.
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Launch digital strategy, test new tools or workflows.
Redesign processes & implement data-driven strategies.
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Manage change & brand consistency.
Track performance data & report out.
